Whilst sat in the lofty confines of the 89 HQ, preparing for one of our weekly strategic meetings, the smell of Soho life whiffs through an open window accompanied by the sound of those godforsaken rickshaw three wheelers pumping songs without any care for PRS, it dawned on myself and a colleague, what if the two leading female artists in pop/urban culture locked lips (artistically speaking you filthy so-and-so’s ) and did a female ‘Watch The Throne’, how epic would that be?
With ‘Watch The Throne’ garnering 000000 in sales and making 000000 in revenue between the album and the tour for Kanye and Jay Z, arguably the only two figures in Hip-Hop that could of done this, why haven’t we seen a female duo step up to the fore and compete with their male counterparts for the spotlight? I mean after all, woman have been campaigning for equal rights since the turn of a century ago, from pay to just general things like us changing nappies, so why not make a stand on one of the biggest social/cultural platforms that transcends the divides in race and gender, namely music, and show the world, ‘we can do anything you boys can do’?
But this is where our discussion got interesting. Which two could actually do that? Which two actually have the pop/commercial & urban cultures united equally in their admiration for them? Believe me we banded around combinations for a minute like we were auditioning for the successors of the Legion Of Doom (showing my age a bit) but kept coming back to the same two….Rihanna & Nicki Minaj! Go on, say something!
No matter how you look at it, only these two can bridge those aforementioned worlds equally and unanimously and generate the kind of success Jay and Ye did. To be honest, we sort of think they would eclipse it.
Have a think about that as you go through your day or next time you’re with friends and are struggling for a topic of conversation, and feel free to leave us a message on your findings, but do remember where you heard it from first. No doubt some jumped up gassed A&R at either Roc Nation or Cash Money will claim it’s their brainchild in an epiphany whilst driving to the office in a supped up vehicle whilst fretting on the fact that they haven’t delivered anything meaningful in the last few meetings with their superiors and cohorts and this will probably prevent their P45 (or American equivalent) being laminated and may even get them that senior VP position that our cousins across the pond so heavily covet. I digress. This collaboration is a license to print money and you guys know it. This was just a throw away, you can have this Jay and Bird Man/ Wayne. We do this for fun, 89 Arrogance Recordings, London Soho, come see us.
Now back to real work.